Baidu, Sina and Others Join Government Pilot Project to Control Online Publishing

On November 5, 2012, the General Administration of Press and Publication (GAPP) published an article entitled  "Pilot Project Launched for Large-Scale Publishing Website Self-Control Mechanism" (大型出版网站自我约束机制试点工作启动).

According to the article, the GAPP's Technology and Digital Publishing Office "selected ten websites that were representative in terms of scale, operations, and social influence" including Sina, Netease, Sohu, Tencent, and Baidu, to participate in a pilot project to:
establish a nation-wide Internet publishing content editing process with relevant administrative agencies to strengthen analysis and decisionmaking regarding publishing hazards, earnestly carry out editorial responsibilities with respect to pre-publication screening, and achieve classification-based management of the content of publications.
The article went on to say:
the pilot websites will carry out self-examination of the operational status of their self-control mechanisms, and will make monthly evaluation reports regarding the overall number of Internet publications and quantity of information that they have transmitted, as well as the quantity of illegal and banned Internet publications that they have blocked.

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